- Google has started testing the phasing out of third-party cookies on Chrome, affecting about 1% of its users or approximately 30 million people.
- Third-party cookies, which track users' browsing habits for targeted advertising, are being replaced by Google's Privacy Sandbox APIs.
- Firefox and Safari have already eliminated default access to these cookies, and Google aims to adopt a more secure method.
- The shift away from third-party cookies requires advertisers to adapt to new privacy-preserving technologies while ensuring the web remains dynamic and accessible.
- Google Chrome users can check if they are part of the test by looking for an "eye" icon in the address bar, opening a Tracking Protection dialog, checking Chrome DevTools alerts, or checking for settings changes related to Tracking Protection.